Getting your website to appear in the top 10 search engines on the Web will ensure you bring in more traffic and readers or customers. Search engine optimization, commonly known as SEO, comprises ways to implement specific techniques to improve your ranking among the top search engines. It is favored among webmasters because it does not require a financial investment, but it can take a bit of time to implement and does not always affect search results immediately. The top 10 search engines as of October, 2010, based on percentage of hits, are: Google, Yahoo!, Bing, Ask, AOL Search, AltaVista, Fast, Gigablast, Netscape Search and Snap.com.
Select relevant keywords that apply to your website topic. Use phrases of at least two words in your content and use them frequently to increase your chances of search engine crawlers picking up the content.
Place these keywords in the HTML title tags for a better chance of recognition. Only use two or three phrases. More is not always better for keywords. Place the keywords close to the top of the page. The title is the best place to have the keywords. Avoid tables, which can push relevant content further down the page.
Establish what you are going to use for your target phrase, which is what your site or page is primarily about. Use similar keywords to your target phrase. For example, if your page is about "computer specifications," you may want to use words such as "specifics" or "specs" in the content as a focus for your keywords, but also be certain to use the phrase itself throughout the page.
Avoid using frames because search engines will not be able to read the text in them. Create a site map for your page -- a page that includes all the links on your website in one, easy-to-find location. A search engine can easily pick this up and index all the linked pages. Use your keywords in the site map as well, ensuring that the links use the terms as much as possible. Use relevant words. Avoid using terms that have absolutely nothing to do with the content on a page simply for the link text.
Associate yourself with individuals who have websites with similar content. Join groups or message boards that relate to your topic. Contact other site owners through e-mail or a forum message and ask them if they would be interested in a link exchange, where you place a link to their website on your page and they do the same for you.
Submit your completed pages to each search engine manually. An automatic detection may be easier but increases the chances of mistakes happening. Only submit two or three main pages on your site or you may get targeted for search engine spamming and be penalized heavily. Most, but not all, search engines have a site where you can submit your site link to be listed with them through a simple form.
Place these keywords in the HTML title tags for a better chance of recognition. Only use two or three phrases. More is not always better for keywords. Place the keywords close to the top of the page. The title is the best place to have the keywords. Avoid tables, which can push relevant content further down the page.
Establish what you are going to use for your target phrase, which is what your site or page is primarily about. Use similar keywords to your target phrase. For example, if your page is about "computer specifications," you may want to use words such as "specifics" or "specs" in the content as a focus for your keywords, but also be certain to use the phrase itself throughout the page.
Avoid using frames because search engines will not be able to read the text in them. Create a site map for your page -- a page that includes all the links on your website in one, easy-to-find location. A search engine can easily pick this up and index all the linked pages. Use your keywords in the site map as well, ensuring that the links use the terms as much as possible. Use relevant words. Avoid using terms that have absolutely nothing to do with the content on a page simply for the link text.
Associate yourself with individuals who have websites with similar content. Join groups or message boards that relate to your topic. Contact other site owners through e-mail or a forum message and ask them if they would be interested in a link exchange, where you place a link to their website on your page and they do the same for you.
Submit your completed pages to each search engine manually. An automatic detection may be easier but increases the chances of mistakes happening. Only submit two or three main pages on your site or you may get targeted for search engine spamming and be penalized heavily. Most, but not all, search engines have a site where you can submit your site link to be listed with them through a simple form.
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